Naturally whiten teeth with our fluoride-free, activated charcoal toothpaste. Powered by hydroxyapatite and clinically tested for low abrasion, it removes stains without damaging enamel.

Terra & Co.’s reformulated hydroxyapatite toothpaste delivers powerful enamel protection, cavity prevention, and natural teeth whitening—all without fluoride or harsh chemicals. Our biocompatible, non-toxic formula is clinically tested and designed to remineralize enamel, reduce sensitivity, and balance the oral microbiome for a healthier mouth. We've optimized our charcoal toothpaste for a mess-free, low-abrasion whitening experience while keeping its ability to lift stains from coffee, wine, and tea. Infused with xylitol, baking soda, and peppermint, this fluoride-free toothpaste supports fresh breath, a balanced pH, and long-term oral health. Vegan, cruelty-free, and free from SLS, triclosan, parabens, artificial flavors, and colors, it’s the cleanest way to achieve a brighter, healthier smile—approved by holistic dentists and functional oral care experts.

Ingredients:

Water (Aqua), Hydrated Silica, Sorbitol, Glycerin (Vegetable), Sodium Bicarbonate, Xylitol, Hydroxyapatite, Citric Acid, Sodium Cocoyl Isethionate, Calcium Carbonate, Sodium Cocoyl Glutamate, Xanthan Gum, Menthol, Mentha Piperita (Peppermint) Oil, Potassium Sorbate, Gaultheria Procumbens (Wintergreen) Leaf Oil, Mentha Viridis (Spearmint) Leaf Oil, Charcoal Powder